Despite the data glut that marketing managers receive,they frequently complain that they lack ________
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Q31: Big companies have now appointed chief privacy
Q32: The questionnaire is by far the most
Q33: As response rates for traditional survey approaches
Q34: Online marketing research is collecting secondary data
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Q39: Fresh understandings of customers and the marketplace
Q40: Secondary data provide a good starting point
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Q130: Because secondary data provide good starting points
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