Your marketing department is attempting to improve strategic decision making,track competitors' actions,and provide early warning of opportunities and threats.To achieve this goal,which of the following would be the best for your department to use?

Question

Quizplus · Accepted Answer

Marketing intelligence involves gathering and analyzing publicly available information about consumers, competitors, and developments in the marketing environment. It helps in improving strategic decision-making by providing insights into competitors' actions and offering early warnings of opportunities and threats.

Your Marketing Department Is Attempting to Improve Strategic Decision Making,track