Which of the following statements regarding marketing intelligence is true?
A) The advantage of using competitive intelligence is negligible.
B) All marketing intelligence is available for free.
C) Marketing intelligence relies upon privately held information.
D) Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities.
E) Good marketing intelligence can help marketers gain insights into how consumers talk about and connect with their brands.

Question

Which of the following statements regarding marketing intelligence is true?
A)	The advantage of using competitive intelligence is negligible.
B)	All marketing intelligence is available for free.
C)	Marketing intelligence relies upon privately held information.
D)	Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities.
E)	Good marketing intelligence can help marketers gain insights into how consumers talk about and connect with their brands.

Quizplus · Accepted Answer

Marketing intelligence involves gathering data and insights about the market environment, including consumer behavior and preferences. Good marketing intelligence helps marketers understand how consumers perceive their brand, discuss it, and engage with it, enabling more effective marketing strategies.

Which of the Following Statements Regarding Marketing Intelligence Is True