Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
A) Observational
B) Survey
C) Questionnaire
D) Focus groups
E) Personal interviews

Question

Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
A)	Observational
B)	Survey
C)	Questionnaire
D)	Focus groups
E)	Personal interviews

Quizplus · Accepted Answer

Observational methods allow researchers to gather data on actual behavior directly, bypassing the issues of unwillingness or inability to provide information that can arise with methods relying on self-reporting, such as surveys, questionnaires, focus groups, and personal interviews.

Which Method Could a Marketing Researcher Use to Obtain Information