Tasoula Jeannopoulos has a limited budget for the market research she needs to conduct; however,the sample size for her research is quite large.Which of the following methods of contact would provide Tasoula with the most cost-effective way to reach a large sample of potential customers?

Question

Quizplus · Accepted Answer

Internet surveys are the most cost-effective method for reaching a large sample size when on a limited budget. They require less time and resources compared to options like telephone surveys, personal interviews, mail surveys, and focus group interviews.

Tasoula Jeannopoulos Has a Limited Budget for the Market Research