Which of the following is true about customer relationship management (CRM)?
A) It relies on information produced through primary research.
B) Its aim is to maximize profit margins.
C) Its aim is to increase the efficiency of each customer touch point.
D) Its aim is to maximize customer loyalty.
E) Most companies who first implemented CRM have greatly benefited from the results.

Question

Which of the following is true about customer relationship management (CRM)?
A)	It relies on information produced through primary research.
B)	Its aim is to maximize profit margins.
C)	Its aim is to increase the efficiency of each customer touch point.
D)	Its aim is to maximize customer loyalty.
E)	Most companies who first implemented CRM have greatly benefited from the results.

Quizplus · Accepted Answer

CRM aims to maximize customer loyalty by increasing the efficiency of each customer touch point.

Which of the Following Is True About Customer Relationship Management