When a company views and organizes its marketing activities from only the consumer's point of view,it is practising societal marketing.

Name: When a company views and organizes its marketing activities from only the consumer's point of view,it is practising societal marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Societal marketing considers not only the demands of consumers but also the long-term interests of society, focusing on sustainability and ethical concerns, not just the consumer's point of view.

When a Company Views and Organizes Its Marketing Activities from Only