Which of the Following Statements Supports the Criticism That Marketers

Which of the following statements supports the criticism that marketers benefit from creating false wants?

A) People have strong defenses against advertising and other marketing tools.
B) Advertisers use the mass media to create materialistic models of the good life.
C) People seek information when making important purchases and often do not rely on a single source.
D) The high failure rate of new products shows that companies are not able to control demand.
E) Even minor purchases that may be affected by advertising messages lead to repeat purchases only if the product delivers the promised customer value.