ING,an international insurance and financial services company,is the primary sponsor of the annual New York City Marathon,which is attended by over 1 million fans and watched by approximately 300 million viewers worldwide.The ING logo and name appear throughout the race course.ING most likely sponsors the event in order to appeal to which type of public?

Question

Quizplus · Accepted Answer

Sponsoring a highly publicized and globally watched event like the New York City Marathon allows ING to appeal to the general public by increasing brand visibility and associating its brand with a popular, positive event.

ING,an International Insurance and Financial Services Company,is the Primary Sponsor