Wholesome Soups,a maker of organic soups,is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups on the go.Print,television,and Internet ads feature college-aged students enjoying Wholesome Soups in between classes and during study breaks.Wholesome Soups' new marketing campaign is most likely aimed at which of the following?

Question

Quizplus · Accepted Answer

The marketing campaign is targeted at millennials, as it features college-aged students, who are typically within the age range of the millennial generation, enjoying the product in settings common to their daily lives, such as between classes and during study breaks.

Wholesome Soups,a Maker of Organic Soups,is Starting a New Marketing