When a company positions its product,it should first identify possible customer value differences within a market segment that could be the basis of a competitive advantage for the product.

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Quizplus · Accepted Answer

This statement is true. A company needs to identify and understand the value differences that exist within a market segment in order to position its product and create a competitive advantage. This involves understanding the needs, preferences, and behaviors of the target customers in the segment, and identifying what unique features or benefits the company's product can offer that meet those needs better than competitors' products.

When a Company Positions Its Product,it Should First Identify Possible