The four Ps concept takes the seller's view of the market.

Name: The four Ps concept takes the seller's view of the market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The four Ps concept (Product, Price, Place, Promotion) is a marketing mix framework that takes the seller's perspective into account, in terms of creating a product or service, setting a price, distributing it through channels, and promoting it through various communication channels. It is often used as a guideline for creating a marketing strategy.

The Four Ps Concept Takes the Seller's View of the Market