Which of the following is the place a product occupies in the consumer's mind relative to competition?
A) Position
B) Placement
C) Market segmentation
D) Market targeting
E) Product promotion

Question

Which of the following is the place a product occupies in the consumer's mind relative to competition?
A)	Position
B)	Placement
C)	Market segmentation
D)	Market targeting
E)	Product promotion

Quizplus · Accepted Answer

Position refers to the place a product occupies in a consumer's mind relative to competing products. It involves how a product is perceived by consumers in terms of its attributes, benefits, and how it stands out from competitors.

Which of the Following Is the Place a Product Occupies