When sellers focus on existing wants and lose sight of underlying customer needs,they suffer from marketing myopia.

Name: When sellers focus on existing wants and lose sight of underlying customer needs,they suffer from marketing myopia.
Brand: Quizplus
Rating: 4.9 (45 reviews)

Question

Quizplus · Accepted Answer

Marketing myopia is a short-sighted approach where sellers focus on satisfying customers' immediate wants rather than considering their underlying needs. This approach can lead to missed opportunities and decreased customer satisfaction in the long run.

When Sellers Focus on Existing Wants and Lose Sight of Underlying