At TELUS,"The future is friendly" whereas Rogers Wireless promises "Canada's reliable network"; such value propositions differentiate one brand from another.

Question

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Brand value propositions differentiate one brand from another by highlighting unique features, benefits, or promises. TELUS uses the tagline "The future is friendly" to communicate a customer-centric approach, while Rogers Wireless emphasizes network reliability. Both statements are value propositions that differentiate the two brands from one another.

At TELUS,"The Future Is Friendly" Whereas Rogers Wireless Promises "Canada's