The selling concept holds that consumers will not buy enough of the firm's products unless it undertakes a large- scale selling and promotion effort.

Question

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The selling concept is based on the idea that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort. This approach is characterized by a heavy reliance on advertising and personal selling to convince customers to buy the firm's products.

The Selling Concept Holds That Consumers Will Not Buy Enough