The societal marketing concept calls on marketers to balance consumer wants and desires, company profits, and society's interests.

Question

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The societal marketing concept is a marketing philosophy that considers not only the consumer wants and desires and the company's profits but also the long-term interests of society as a whole. It emphasizes the need for companies to balance their pursuit of profit with the broader goal of improving society's well-being. This involves considering the environmental impact of products, ensuring product safety, and promoting social responsibility. Therefore, the statement is true.

The Societal Marketing Concept Calls on Marketers to Balance Consumer