With selective relationship management,companies use customer profitability analysis to eliminate losing customers and target winning ones.

Question

Quizplus · Accepted Answer

Selective relationship management involves identifying profitable and unprofitable customers through customer profitability analysis, and then focusing on retaining and growing profitable customers while eliminating or minimizing resources spent on unprofitable customers. Therefore, the statement is true.

With Selective Relationship Management,companies Use Customer Profitability Analysis to Eliminate