At which step of the five-step marketing process do we examine five core customer and marketplace concepts,including needs and wants,market offerings,value and satisfaction,exchanges and relationships,and markets?
A)The first step
B)The second step
C)The third step
D)The fourth step
E)The fifth step

Question

Quizplus · Accepted Answer

The examination of five core customer and marketplace concepts occurs in the first step of the five-step marketing process. This step involves understanding the marketplace and customer needs and wants, which is foundational before proceeding with the rest of the marketing process.

At Which Step of the Five-Step Marketing Process Do We