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AmazonCom Leverages Relationships with Its 88 Million Customers by Offering

Question 134

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Amazon.com leverages relationships with its 88 million customers by offering them music,videos,gifts,toys,consumer electronics,and office products,among other items.Based on previous purchase history,the company recommends related CDs,books,videos,or other products that might interest a customer.This most directly helps Amazon.com capture a greater ________.

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