One-to-one marketing occurs when a business closely studies an individual's web behavior and then predicts what the individual may be interested in purchasing.

Question

Quizplus · Accepted Answer

One-to-one marketing involves personalized marketing communication and product offerings based on individual customer behavior and preferences. This is achieved through the collection and analysis of data on customer behavior, interests, and demographics. Therefore, the statement is true.

One-To-One Marketing Occurs When a Business Closely Studies an Individual's