A cost leadership strategy is:
A) competitive strategy based on having the highest price
B) competitive strategy based on having the modest price
C) is the basis on which a firm competes
D) is a competitive strategy based on having a distinctive or unique product.
E) competitive strategy based on having the lowest price

Question

Quizplus · Accepted Answer

A cost leadership strategy focuses on gaining competitive advantage by having the lowest cost of operation in the industry, which often translates to offering products or services at the lowest price.

A Cost Leadership Strategy Is