Which of the following statements holds true for the indirect channel of distribution?
A) It refers to the shortest channel of distribution, consisting of just the producer and the end consumer.
B) It refers to the combination of the four Ps of marketing that can be customized for different countries.
C) It refers to a channel of distribution which contains one or more intermediaries between the consumer and the producer.
D) It refers to a channel of distribution where the customer is the first and not the last link in the distribution chain.
E) It refers to the channel of distribution where the company sells its products to the consumers in other countries via the internet without using local retailers. c;
Correct Answer:
Verified
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