Roberta is trying to decide whether to vote for a political candidate. Based on what she has read about him, she has concluded that he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much that she sent a small donation to his campaign. Her trust of the candidate represents the ________ component of her attitude toward him.

Question

Quizplus · Accepted Answer

Roberta's trust and liking of the candidate represents her emotional or affective component of her attitude toward him. The cognitive component refers to her beliefs and thoughts about his qualifications, while the behavioral component would involve her actual actions or voting behavior. The situational component refers to external factors that may influence her attitude, but this is not relevant to the given scenario.

Roberta Is Trying to Decide Whether to Vote for a Political