Roberta is trying to decide whether or not to vote for a political candidate. Based on what she has read about him, she has concluded that he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much that she sent a small donation to his campaign. Her sending a donation to the campaign represents the ________ component of her attitude toward him.

Question

Quizplus · Accepted Answer

The behavioral component of Roberta's attitude toward the political candidate is represented by her sending a small donation to his campaign. The affective component refers to her emotional feelings toward him, while the cognitive component refers to her beliefs and thoughts about him. The situational component refers to external factors that may influence her attitude, such as the context in which she interacts with the candidate.

Roberta Is Trying to Decide Whether or Not to Vote