A group of Ray's friends have been waiting for Ray for an hour. One says, "He never remembers anything." Another says, "He's probably caught in rush hour traffic." What are these friends doing that might be of interest to a social psychologist?

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The friends are making attributions, which is the process of assigning causes to behavior or events. They are speculating about why Ray may be late, with one friend attributing it to Ray's poor memory and another friend attributing it to rush hour traffic. This is a common cognitive process that social psychologists study.

A Group of Ray's Friends Have Been Waiting for Ray