You are out for a drive with the family and are lucky enough to get a window seat. The rapidly passing scenery you see out the window is first stored in ________ memory.
A) echoic
B) iconic
C) long-term
D) short-term

Question

You are out for a drive with the family and are lucky enough to get a window seat. The rapidly passing scenery you see out the window is first stored in ________ memory.
A) echoic
B) iconic 
C) long-term
D) short-term

Quizplus · Accepted Answer

Iconic memory is the sensory memory that stores visual information for a brief duration of time. As the scenery is rapidly passing by, the visual information is stored in iconic memory before it fades away.

You Are Out for a Drive with the Family and Are