Suppose Tamika looks up a number in the telephone book. After getting a busy signal, a minute or so later she tries to call again-but has already forgotten the number! This example illustrates the limited duration of ________ memory.
A) sensory
B) short-term
C) echoic
D) implicit

Question

Suppose Tamika looks up a number in the telephone book. After getting a busy signal, a minute or so later she tries to call again-but has already forgotten the number! This example illustrates the limited duration of ________ memory.
A) sensory
B) short-term 
C) echoic 
D) implicit

Quizplus · Accepted Answer

Short-term memory, also known as working memory, has a limited duration of only a few seconds to a minute, which can result in information being easily forgotten or lost. In this scenario, Tamika was not able to maintain the phone number in her short-term memory long enough to make the call. Sensory memory, on the other hand, is the initial processing of sensory information, such as what we see or hear, and has a very short duration of only a few milliseconds to a couple of seconds. Echoic memory is a type of sensory memory specifically for auditory information that lasts around 2-3 seconds. Implicit memory, on the other hand, is a type of long-term memory that involves unconscious or automatic memory for things like skills and conditioning.

Suppose Tamika Looks Up a Number in the Telephone Book