Diners Corporation,a U.S.firm,signs a contract with Essen,A,G.,a German firm,to give Essen the right to use Diners' trademark in restau?rants in Germany.This is

Question

Quizplus · Accepted Answer

The scenario described in the question fits the definition of licensing. Diners Corporation is granting Essen, A.G. the right to use their trademark in their restaurants in Germany, but the ownership and control of the trademark remains with Diners.