Maximum resale price maintenance agreements are subject to analysis under the rule of reason.

Question

Quizplus · Accepted Answer

Maximum resale price maintenance agreements involve a manufacturer setting a maximum price at which a retailer can sell their products. These types of agreements are subject to analysis under the rule of reason, which requires a case-by-case analysis to determine if the agreement promotes or suppresses competition. As such, maximum resale price maintenance agreements are not per se illegal, but are evaluated based on their impact on competition.

Maximum Resale Price Maintenance Agreements Are Subject to Analysis Under