In selling software to Payroll Services Corporation, Ray tells Payroll's purchas?ing agent that the software is "almost human." This is
A) fraud.
B) duress.
C) puffery.
D) undue influence.

Question

Quizplus · Accepted Answer

Ray's statement is an example of puffery, which is an exaggerated statement that is not meant to be taken literally. Puffery is legal and commonly used in advertising and marketing to create hype or interest in a product or service. It is not considered fraud, duress, or undue influence because it does not involve deception or coercion.

In Selling Software to Payroll Services Corporation, Ray Tells Payroll's