Mina works in the public relations department of National Sales Company. Her job includes portraying National's activities in their best light. In this context, ethics consist of
A) a different set of principles from those that apply to other activities.
B) the same moral principles that apply to non-business activities.
C) those principles that produce the most favorable financial outcome.
D) whatever saves National's "face."

Question

Quizplus · Accepted Answer

Ethics in public relations should be based on the same moral principles that apply to non-business activities. It is important to represent the company and its activities truthfully and fairly, without compromising on ethical principles. The goal should not be just to save National's "face" or to produce the most favorable financial outcome, but to maintain the company's reputation and credibility in the long term.

Mina Works in the Public Relations Department of National Sales