Your goal is to sell jogging shoes to those 65 and other who live in Florida. Here is some information you have collected: (1) There are 3 million joggers 65 and older in the U.S. (2) 600,000 of them live in Florida. (3) Florida attracts 20% of all people who move when they retire. (4) You estimate that during your first year you will capture 2 percent of the Florida joggers who are age 65 or older. (5) You estimate that your sales will increase by 25% in year 2.
-Which of the following would be used to forecast your demand for year 1?
A)3 million joggers who are 65 or older
B)600,000 joggers who are 65 and older and live in Florida
C)20% of those who retire move to Florida
D)You estimate that your sales will increase by 25% in year 2.

Question

Your goal is to sell jogging shoes to those 65 and other who live in Florida.  Here is some information you have collected:  (1) There are 3 million joggers 65 and older in the U.S. (2) 600,000 of them live in Florida.  (3) Florida attracts 20% of all people who move when they retire.  (4) You estimate that during your first year you will capture 2 percent of the Florida joggers who are age 65 or older.  (5) You estimate that your sales will increase by 25% in year 2.
-Which of the following would be used to forecast your demand for year 1?
A)3 million joggers who are 65 or older
B)600,000 joggers who are 65 and older and live in Florida
C)20% of those who retire move to Florida
D)You estimate that your sales will increase by 25% in year 2.

Quizplus · Accepted Answer

To forecast demand for year 1, you would focus on the specific target market, which is joggers who are 65 and older and live in Florida. This is because your goal is to sell jogging shoes to this specific group in Florida, making the 600,000 figure directly relevant to your initial sales estimation.

Your Goal Is to Sell Jogging Shoes to Those 65