Mary Gonzalez recently expanded her chain of flower shops. As the only small flower shop located in major airports in the Midwest, she has a unique operation. She has 72 employees in 30 shops, and although her company isn’t dominant in its industry, her shops are busy year round. To accommodate her unique clientele, Mary developed the idea of packaging flowers in small waterproof pots that won’t leak either in the airport or aboard planes.
-Gonzalez's shop managers regularly think of new ways to market their products,improve their quality,keep them fresher,and meet consumer needs.In this respect,Gonzalez's business is unusual among small businesses.

Question

Quizplus · Accepted Answer

While Mary Gonzalez's flower shop chain may have unique aspects, such as its airport locations and innovative packaging, the practice of shop managers thinking of new ways to market products, improve quality, keep them fresher, and meet consumer needs is common among small businesses striving for success and differentiation in competitive markets.

Mary Gonzalez Recently Expanded Her Chain of Flower Shops