In order to meet the financial needs for future business growth as well as current demands, TruWood Cabinet Makers must secure a business loan of $125,000 from a local bank. The loan committee has asked owner and general manager Jarret Jones to write a comprehensive business plan that meets all of First Security Bank’s requirements for such a large loan. After a lot of research and careful writing, the plan is constructed and ready for presentation to the loan committee.
-As a practical businessman,Jones knows that his business plan must demonstrate his knowledge of his customers (including the demographics of various customer segments),product promotion,pricing,and the essentials of distribution.Thus his inclusion of a strong _____ plan.
A)marketing
B)promotion and advertising
C)industry analysis
D)financial and management

Question

Quizplus · Accepted Answer

A marketing plan is comprehensive and includes information on customer demographics, product promotion, pricing, and distribution essentials, which are the areas Jones knows he must cover in his business plan.

In Order to Meet the Financial Needs for Future Business