Chic Clothing Inc. has expanded to six locations in four different countries. Having seized the opportunity to make this move two years ago, top managers are now very glad they did (as are shareholders). Business is booming in both the U.S. and foreign markets. Current plans call for opening four new stores every year—two in the United States and two in Europe—for each of the next ten years. Chic’s managers are well aware that they’ll have to put a great deal of effort into learning new languages, traditions, customs, exchange rates, religions, and political practices.
-Understanding that,in some countries,people's personal and business lives overlap more than they do in the United States will help Chic managers deal with counterparts in high-context cultures.

Question

Quizplus · Accepted Answer

Chic Clothing Inc.'s expansion strategy and the managers' awareness of the need to adapt to different cultural contexts indicate an understanding of international business practices, which is essential for success in global markets.