A presidential campaign manager tapes a pep talk telling volunteer workers they are "the best, the brightest, the most brilliant strategists I have ever seen," knowing that assigning these traits will get them to act accordingly. What is he doing?

Question

Quizplus · Accepted Answer

The presidential campaign manager is using positive labeling to motivate and inspire the volunteer workers by assigning positive traits to them. Positive labeling refers to using positive language to describe a person or group, which can influence their behavior and self-perception.

A Presidential Campaign Manager Tapes a Pep Talk Telling Volunteer