An ongoing benchmarking survey of customer satisfaction is _____.
A)the PricewaterhouseCoopers index
B)the McKinsey service quality index
C)the American Customer Satisfaction Index
D)SERVQUAL

Question

Quizplus · Accepted Answer

The American Customer Satisfaction Index (ACSI) is a benchmarking survey that measures customer satisfaction across various industries and sectors. It is widely recognized as a standard measure of customer satisfaction in the United States. The other options - PricewaterhouseCoopers index, McKinsey service quality index, and SERVQUAL - are not specific benchmarking surveys for customer satisfaction.

An Ongoing Benchmarking Survey of Customer Satisfaction Is _____