An evaluation of the extent to which salespeople engage in cross-selling can be best measured through a _____ audit.
A)disguised
B)nondisguised
C)companywide
D)horizontal

Question

Quizplus · Accepted Answer

A disguised audit would involve sending a mystery shopper to interact with salespeople and observe their cross-selling techniques without revealing their true purpose. This would provide a more accurate assessment of the extent to which cross-selling is actually taking place, as salespeople may be more likely to engage in cross-selling behaviors if they know they are being observed as part of a companywide audit or if they are specifically asked about their cross-selling practices (nondisguised audit). Horizontal audit would not be relevant in this context, as it refers to an audit that evaluates the consistency of operations across multiple locations or departments within a company.

An Evaluation of the Extent to Which Salespeople Engage in Cross-Selling