A retailer is concerned about the degree of integration of its overall strategy.While the retailer prices goods above the market,customer service is uneven and,at times,the parking lot is inadequate.What type of retail audit should the retailer pursue?
A)nondisguised audit
B)vertical audit
C)disguised audit
D)horizontal audit

Question

Quizplus · Accepted Answer

The retailer should pursue a horizontal audit, which examines different areas of the business and compares them to competitors in the same market. This is the best choice because the retailer needs to evaluate the integration of its overall strategy, which includes pricing, customer service, and parking lot management. A horizontal audit will allow the retailer to identify strengths and weaknesses in each area and make necessary improvements to achieve a more cohesive strategy. A vertical audit focuses on one specific area of the business, so it would not be as effective in addressing the retailer's concerns. A disguised audit involves concealing the identity of the auditor, which is not necessary in this case. A nondisguised audit simply means that the auditor's identity is known, but it does not specify the scope of the audit.

A Retailer Is Concerned About the Degree of Integration of Its