Which medium is associated with a low response rate and a high throwaway rate?
A) local magazine
B) daily newspaper
C) weekly newspaper
D) direct mail
Correct Answer:
Verified
Q6: A major disadvantage of publicity is that
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Q8: The form of promotion that can be
Q9: In a horizontal cooperative advertising agreement,_.
A)two or
Q10: The U.S.retailer with the highest annual dollar
Q12: What type of advertisement should be used
Q13: A major disadvantage of advertising is that
Q14: An advertisement in a local newspaper featuring
Q15: A major advantage of advertising is that
Q16: Which media can be classified as dailies,weeklies,and/or
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