A major disadvantage of publicity is that _____.

Question

Quizplus · Accepted Answer

Unlike advertising or other types of promotion, companies have no control over the message, timing, placement, or coverage of publicity. This lack of control can be a disadvantage as the message may not accurately reflect the company's goals, and negative coverage can be damaging to a company's reputation. Additionally, it can be difficult to measure the effectiveness of publicity efforts since it's hard to track how many people have seen or heard about a story.

A Major Disadvantage of Publicity Is That _____