Extensive media coverage refers to _____ reach with _____ frequency.
A) high;high
B) high;low
C) low;high
D) low;low
Correct Answer:
Verified
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Q27: The best method for establishing an overall
Q29: "How large is your family?" and "How
Q30: The promotion form that most stresses increasing
Q31: Intensive media coverage is _ reach with
Q32: The steps a consumer goes through when
Q33: In a distributed promotion effort,_.
A)reach is stressed
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