Intensive media coverage is _____ reach with _____ frequency.
A) low;low
B) low;high
C) high;low
D) high;high
Correct Answer:
Verified
Q26: Which advertising medium generally has circulation or
Q27: The best method for establishing an overall
Q28: Extensive media coverage refers to _ reach
Q29: "How large is your family?" and "How
Q30: The promotion form that most stresses increasing
Q32: The steps a consumer goes through when
Q33: In a distributed promotion effort,_.
A)reach is stressed
Q35: The efficiency of a medium is typically
Q36: Advertising messages need to be severely limited
Q51: The canned sales presentation can be distinguished
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