A retailer's problem with the use of PMs is _____.

Question

Quizplus · Accepted Answer

The use of PMs can reduce a retailer's channel control as they allow manufacturers to bypass traditional retail channels and reach consumers directly. This can create a challenge for retailers in terms of maintaining their position in the distribution channel and controlling pricing and promotion of the products being sold. Option A is not necessarily a problem as the costs of PMs can be shared between the manufacturers and the retailer. Option B is not a problem with the use of PMs but rather self-service technologies such as kiosks or automated checkout systems. Option D is not a problem with the use of PMs as they can reach a targeted audience effectively.

A Retailer's Problem with the Use of PMs Is _____