A firm that spends too much on promotion in good sales periods and too little in poor sales periods probably uses which overall promotional budgeting technique?

Question

Quizplus · Accepted Answer

The percentage-of-sales method bases the promotional budget on a percentage of the firm's anticipated sales for a specific period. This technique typically results in spending more on promotions during good sales periods and less during poor sales periods, as the budget is directly tied to anticipated sales.

A Firm That Spends Too Much on Promotion in Good