A medium that appeals to a large geographic audience may have substantial waste for a local retailer.

Name: A medium that appeals to a large geographic audience may have substantial waste for a local retailer.
Brand: Quizplus
Rating: 4.9 (51 reviews)

Question

Quizplus · Accepted Answer

If a medium has a large geographic audience, it may not effectively target the specific local market that a retailer is trying to reach, resulting in wasted ad spend and exposure to an audience that is unlikely to purchase from the retailer.

A Medium That Appeals to a Large Geographic Audience May