Impulse items are placed on the first floor while specific-intent items are located on the fourth floor.This retailer utilizes _____ product groupings.
A)functional
B)purchase motivation
C)market segment
D)storability

Question

Quizplus · Accepted Answer

The placement of items on different floors based on their purchase motivation (impulse vs specific-intent) indicates that the retailer is utilizing purchase motivation product groupings.

Impulse Items Are Placed on the First Floor While Specific-Intent