A store which groups female clothing into juniors',misses',and ladies' has classified those departments by _____ product groupings.

Question

Quizplus · Accepted Answer

The classification of the clothing departments into juniors', misses', and ladies' suggests that the store is grouping its products based on market segment, which refers to the division of a market into distinct groups of buyers who have different needs, preferences, or behaviors. In this case, the store is targeting female customers of different age ranges and demographics, which may have different buying habits, styles, sizes, and price points. Storability refers to the physical characteristics of products that affect their handling, storage, and transportation. Purchase motivation refers to the psychological factors that drive consumers to make a purchase, such as needs, desires, emotions, or attitudes. Functional product groupings refer to the way in which products are used or consumed, such as clothing for work, sports, or leisure.

A Store Which Groups Female Clothing into Juniors',misses',and Ladies' Has