A retailer places impulse goods in high-traffic locations and specific-intent goods in low-traffic locations in a market-segment product grouping.

Question

Quizplus · Accepted Answer

Impulse goods are placed in high-traffic locations because they are more likely to be purchased on impulse, while specific-intent goods are placed in low-traffic locations because they are more likely to be purchased after careful consideration.

A Retailer Places Impulse Goods in High-Traffic Locations and Specific-Intent